![]() Reply's secondary color, then, has an outsized impact wherever it's used - emphasizing critical actions and clearly pronouncing branded moments throughout the app. This subtle color theme allows content to be easily read without distraction, and allows photographic avatars to be easily seen. Reply's color theme uses a dark blue-gray primary color paired with an orange-yellow secondary color.īecause the secondary color is rarely used, Reply's UI is often monochromatic, using variations of its primary color. The app prioritizes functional qualities, favoring ease-of-use over design elements that don't have functional purpose.įor our purposes in this designlab, the most important elements of brand expression in Reply are color, type, and shape. Reply's brand places an emphasis on communication. This will help us make informed choices about our theme so that Reply's identity and brand are consistently expressed across both light and dark themes. Understand the identity of the productīefore getting started on the dark theme for Reply, we need to understand some of Reply's brand characteristics. ![]() We'll reference these guidelines throughout the designlab.Ĥ. ![]()
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