![]() Customers have high standards: More than 60 percent report that they now have higher customer service standards after the past year’s crisis.Here are just a few reasons why customer focus is important, according to Zendesk’s 2022 CX Trends Report. “It’s a core value to who you want to be as a company and how you want your customers to feel about you.” “Customer focus is the lens by which you analyze all your interactions with your customers,” says Jonathan Brummel, Senior Manager, Premier Support at Zendesk. Examples of customer focus include good customer service, listening (and implementing) customer feedback, and building personalized customer experiences. Customer-focused businesses foster a company culture dedicated to enhancing customer satisfaction and building strong customer relationships. What is customer focus and why is it important?Ĭustomer focus is a strategy that puts your customers’ needs first. What is customer focus and why is it important?.And it starts by deepening your understanding of what customer focus means and building an effective customer focus strategy. The good news is that customer focus can be improved. In fact, 54 percent of customers report that customer service feels like an afterthought for most of the businesses they buy from. In fact, while 60 percent of companies surveyed in our CX Trends Report gave themselves high marks for service, 68 percent of customers say there’s room for improvement. And it’s these customer-focused businesses that get to reap the benefits of renewed loyalty and competitive advantage.īut there remains a gap in how many companies think they’re customer-focused compared to how many customers agree. They’re comparing their experience with your brand to the easy, fast, and personalized experiences they’re having with the best of the best. Customer focus has never been more important.Ĭustomer expectations are higher than ever before, and your customers are scrutinizing your business more intensely than ever. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |